Florida's Adventure Coast Begins Second Quarter with Double-Digit Gains

(Brooksville, FL) Tax collections and accommodator data for Florida's Adventure Coast, Brooksville - Weeki Wachee reveal double-digit gains entering the second quarter of the year. Up 10.4 percent for the month of April, the year-to-date rise is 16.9 percent over last year.

The primary metric for measuring tourism progress is the amount of Tourist Development Tax (TDT) collected on overnight accommodations throughout the destination. Other key performance indicators also reflect increased area visitation. Comparisons of accommodator average daily rates and revenue per available room show that more visitors spent more time and money at Florida's Adventure Coast hotels, motels and vacation rentals this year than last.

"This impressive performance shows that our destination continues to grow and resonate as a vacation spot," said Tammy Heon, Manager, Tourism Development for Florida's Adventure Coast, Brooksville - Weeki Wachee. "Our nature-based amenities are right for the times and last year's rebranding initiative helps showcase its growing appeal."

Florida's Adventure Coast Visitors Bureau's mission is to identify, create, support and enhance activities, consistent with community assets that increase visitation and provide local economic impact. Funds for the Visitors Bureau are derived from the TDT, also known as "bed tax" revenue, a five percent surcharge on all transient accommodations (hotels, motels, vacation home rentals, bed and breakfast inns, campgrounds and other lodging leased for six months or less) within Hernando County.

To partner with the Visitors Bureau, call (352) 754-4405 or visit www.floridasadventurecoast.com for more information.

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